Unlike other slings that bind and confine, the serene sling is soft and flexible so it hugs your baby without being too tight. The washable sling is made of a patent-pending breathable knit fabric and it folds to fit in a diaper bag. It works great for babies up to 30 pounds. Wear it everyday around the house, out shopping, or on a long stroll through the park when you need to get some fresh air and exercise. The deep pocket design keeps baby calm and comfortable, so you can stay active and your baby stays happy. That is why this sling makes such a great baby shower gift for the mom-to-be that understands how important the close contact is with helping baby feel safe and secure.

The wide shoulder strap distributes weight evenly for your utmost comfort. This sling has a unique, one-piece pocket design that has no problematic buckles, ties or straps. It will be ideal for errands, travel, and when your baby just wants to be close. You'll probably even want to wear it in the house when baby is fussy, and you still need to get things done. The hands-free benefit will make this one of the most used items in your nursery.

Author and pediatrician Dr. William Sears has even endorsed the Serene Knit Sling.

The flexible knit sling offers four carrying positions and is never too loose or too tight, and it moves with you and your baby. The resilient knit fabric stands up to repeated use and washing and doesn't lose its shape. Make sure you machine wash in cold water and tumble dry on low.

Shirley Pepys and her son Noel started the line of slings. "Combining family with the business I love is the realization of my dreams," she said. "Our children have grown up in the business, and we've always tried to instill in them the appreciation of change as inevitable... (So) when my son Noel came to me wanting to start a new company, I had to jump in."

Between Sizes:

Choose a smaller size if:

• You would like your baby to sit higher on your body.
• You have narrow shoulders
• You have a short torso
• You wear a smaller cup size
• You will mostly be wearing lightweight clothing (tank tops, t-shirts, etc.) with the sling
• You carry your weight in the lower half of your body

Choose a larger size if:

• You would like your sling to fit slightly looser.
• You have broad shoulders.
• You have a long torso
• You wear a larger cup size
• You will mostly be wearing heavier clothing (sweaters, sweatshirts, etc) with the sling
• You carry your weight in the upper half of your body.