Soft, cuddly and flat, the Flatout Bear is made of 100% pure Australian sheepskin shaped like a teddy bear. They are just gorgeous, and natural, and plush, and luxurious. Perfect for babies, kids, grannies. Everyone loves FLATOUTbears. And this would be a great baby shower gift, and one that mom and baby will remember you by, because it is certain to become baby's favorite security toy.

It is no wonder the FLATOUTbear has a star studded fan base including Princess Mary of Denmark, Brooke Shields and Hugh Jackman. Sarah Jessica Parker termed the FLATOUTbear "charming and adorable," Tom Cruise had it on his baby wish-list, Jennifer Garner "loves it" and J.Lo has been snapping them up in a Beverly Hills Boutique.

If you have a FLATOUTbear already, read no further because you know how fabulous they are: FLATOUTbear is a unique product used as a baby's toy and comforter. Saying that, we know lots of adults that won't leave home without one. This is the ultimate luxury teddy bear. We believe every child deserves a FLATOUTbear.

The bear is approximately 12 inches by 10 inches by 2 inches flat, which may vary slightly because each bear is hand cut. We recommend you hand wash him and dry him in the shade. The eyes and nose are baby safe, so no choking worries. They come in several very fun colors, and they even include a "please phone home" label stitched on the bear with room for your phone number. Wow. Experienced moms know how devastating it is for baby (and ultimately, for mom) when baby looses that all important security toy. Now when your baby stuffs the bear in with the bananas at the grocery store, you'll get a call from some understanding soul saying "your bear has been found."

Two sisters from Sydney, Australia started selling their FLATOUTbears over the Internet, but they have now grown to become an international sensation. You'll find their bears in the US, Australia, UK, Denmark, Norway, Sweden, France, Hong Kong, Italy, and Belgium, The Netherlands and New Zealand.